Sample Revenue Leak Audit

See what a clearer path to more enquiries could look like.

This fictional example shows the clarity, depth and practical direction you can expect from a paid Audit. Northstar Advisory is not a real company, and the results below are illustrative.

Example business

Northstar Advisory

B2B growth consultancy · Fictional example

62Revenue readiness
out of 100

The complete buying journey

First, see what is helping and where buyers may be getting stuck.

Area reviewed	What we found	Why
Offer clarity	Needs attention	The expertise is clear, but the buyer and valuable outcome take too long to recognise.
Buyer fit	Working well	The service page clearly identifies established B2B firms and who the offer is not for.
Differentiation	Needs attention	The language sounds similar to the alternatives a buyer is likely to compare.
Trust and proof	Needs attention	Testimonials are present, but they do not explain the situation, work or result.
Friction and risk	Working well	The process and commitment involved in the first step are explained clearly.
Conversion path	Needs attention	The main route asks for a call before enough reassurance or a smaller next step appears.
Commercial SEO	More information needed	Public pages alone cannot show which searches currently bring valuable visitors.

What to fix first

The highest-value opportunities rise to the top.

High impact

Lead with the result buyers want, not a broad description of expertise.

What we saw: The headline says “strategic growth solutions” but does not identify the buyer, urgent problem or distinctive approach.

Why it matters: The right visitor may leave before realising that Northstar is relevant to them.

What to change: Rewrite the headline around the buyer, pivotal outcome and a point of difference the firm can prove.

What we would test: whether more qualified visitors continue to the service page or next step after the new headline is published.

Medium impact

Give buyers more reassurance before asking them to book.

What we saw: “Book a consultation” appears before the case examples explain the customer situation, work completed or result.

Why it matters: Interested visitors are asked to make a high-commitment decision before their most likely doubts have been answered.

What to change: Place a credible case example beside the first call to action and add a useful lower-commitment option.

What we would test: which route produces more suitable enquiries, not simply more clicks.

Medium impact

Make the difference easier to see and believe.

What we saw: The three example competitors all use similar language about growth, strategy and measurable results.

Why it matters: Buyers may struggle to see why Northstar is the best fit for their particular situation.

What to change: Own a specific buyer situation, explain the approach and set a fit boundary competitors do not make equally clear.

This comparison reflects the visible public messaging, not the quality of each firm’s delivery.

Your action plan

Make the right changes in the right order.

Days 1–3

Sharpen the promise

Agree the buyer, outcome, approach and fit before rewriting the rest of the journey.

Days 4–7

Strengthen the proof

Turn one existing client example into a clear story with situation, work and credible outcome.

Week 2

Offer a better next step

Add a useful option for buyers who are interested but not yet ready to book a call.

Now imagine this level of clarity for your business.

Your Audit reviews all seven parts of the buying journey and can include up to 20 worthwhile findings. You only receive priorities the website genuinely supports, not filler.

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